As a stylist, a student, and super tired individual, I needed something simple. December is in full-swing. The holiday season has just begun. The weather is arguably WAAAY warmer in YYC than I have ever witnessed in my lifetime; I have no complaints. It’s safe to say that this season I’ve fully embraced my city.
From the weather to the clothing, I’ve come full circle. More importantly, during this fine December I’ve taken it upon myself to shop locally.
I couldn’t be more ecstatic to have this opportunity to collaborate with HYPR Magazine and The Salt Co., to showcase Local Laundry’s new collection. With the brand being 100% established in my home country and that they also support a good cause, this season couldn’t get any better. With their goal to raise over $1 million for local Canadian charities, it’s something you can’t turn your back on.
The Local Crewneck— Local Laundry Apparel
Photo Series Shot by: The Salt Co. Published: HYPR Magazine
Click here to order yours online!
The Local Collection features a variety of styles that serve to connect.
As a born and raised Calgarian who’s lived in YYC her whole life, this is brilliant. I say this because there’s no doubt in my mind that as Canadian’s we can be quick to support people outside of our realm. Don’t get me wrong, this is not bad— it’s defintely in our caring nature. However, we can’t forget the talent that we possess within the true north strong and free. In addition to that, it’s also a positive impact on our economy and keeps our communities unique. What more could you ask for?
Supporting local businesses is beyond important. A fine majority of clothes are being internationally made and imported into Canada, LL is home. The internet provides access to a worldwide web of choices, so let Local Laundry be your first.
Shopping locally is an act of respect. I can guarantee it probably takes more than an arm and a leg to set up small business. And showing your support is another way to acknowledge the challenges and tribunals orchestrated to get them where they are now. Not only that, this is a major movement in the Canadian clothing industry and a reduction to the carbon footprint. Look good, feel good, AND preserve our land? I’m happy.
LL Pocket Tee — Local Laundry Apparel
Photo Series Shot by: The Salt Co. Published: HYPR Magazine
Click here to order yours online!
More importantly, you can feel the care and the quality. This was evidently felt the moment I put on The Local Crewneck. “70% cotton, 30% polyester fleece and 100% sourced”. Completely true to their promise. Not only that, with their new Local Collection it’s gives a unique spin to which allows you demonstrate your own personal styling. Every city has it’s own design. And for that reason it’s easy to tell that this brand is a reflection of Canada…A homegrown company where their work is literally a reflection of themselves. That speaks volumes.
The world is becoming increasingly homogenized…rep your city, rep your country, rep your neighbourhood. Stay local.
